Monat closes on Amway. LifeWave's TikTok wave hits Top 10.
Week of May 26, 2025 — Tupperware files, Modere's empty seat, GLP-1s eat Optavia for breakfast.
Amway hits 47 straight weeks at #1, but Monat (#2, +12 streak) is within striking distance for the first time since 2019.
LifeWave debuts in the Top 10 on the back of an unrelenting TikTok testimonial cycle for X39 patches.
Modere's seat is still empty 11 months after closing. Liquid Biocell lives on Amazon — but not as an opportunity.
Optavia falls another 6 spots as the GLP-1 wave eats meal-replacement MLMs from the inside out.
Three debuts this week: Cutco, LegalShield, and Pure Romance — all of them low-key compounders the industry under-rates.
Neora's landmark FTC court win is now showing up in the data — momentum +14 in 30 days.
Risers of the Week
Hot Takes
"The comeback narrative needs receipts soon."
"The $5 dream ran into the IRS."
"The throne stays warm. 47 weeks at #1 and counting."
"Saga continues. So do the lawsuits."
"The pink drink isn't trending. Reps still are."
"Old school, but cash-machine consistent."