Skincare · est. 2002
Rodan + Fields
Doctor-backed regimens. Lost ground to Monat in 2023-24.
Down 18 from #17
Current Rank
#35
Previous #17
Momentum
33
out of 100
30-Day Trend
-19%
90-Day Trend
-27%
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Momentum · 12 weeks
Daily signal blend.
-19%
Ranking history · 12 weeks
Lower is better.
#35
Growth signals
- Reformulated Redefine line
Risk signals
- Cancelled NYC HQ lease
- Layoffs in 2024
Why Rodan + Fields moved
Over the last 30 days, Rodan + Fields lost an estimated-19%of momentum, driven by reformulated redefine line while contending with cancelled nyc hq lease. That moved them down to rank #35.
In the News
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