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Hair Care · est. 2014

Monat

Florida. TikTok's favorite hair MLM. Lawsuits and all.

Down 3 from #4
Median rep earns
$51/yr (median)

Earnings for reps in Monat are 100% production-based — reps are paid only on what they and their team sell. No salary, no hourly, no showing up for a paycheck.

Rank
#7
Momentum
fading
Details
What they sell

Premium haircare, skincare & wellness

How you earn

Retail margin + commissions on personally enrolled partners

Cost to start

~$99 starter kit + monthly product volume to stay 'active'

Last updated 2026-06-05

Current Rank
#7
Previous #4
Momentum
84
out of 100
30-Day Trend
-3%
90-Day Trend
+18%

Why Monat moved

Over the last 30 days, Monat lost an estimated-3%of momentum, driven by tiktok shop integration while contending with hair-loss lawsuits ongoing. That moved them down to rank #7.

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Buzz check

What people are actually Googling about this company right now.

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Overheard about Monat

Leadership moves, momentum shifts, lawsuits, launches — what the scouts picked up.

Listening…

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In the news

Latest headlines, lawsuits, launches, and press.

In the News

Last 90 days · Google News
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Field pulse

What reps and former reps are saying on the ground.

Field Pulse

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Earnings reality

What reps actually make — straight from the income disclosure.

Are they making money there?

The pitch

"Build a flexible beauty business with MONAT."

The reality (2022)

Median annual earnings for U.S. Market Partners in 2022: $51. Top-rank earners are <1%.

Based on: All active U.S. Market Partners.

MONAT U.S. Income Disclosure Statementchecked 2026-06-05
Important caveat

To earn any income, someone must sell the product — bring in paying customers. This is not easy for the average person hoping they'll make money in the first week or two. As usual, it's the 90-10 rule. 10% of the people bring in 90% of the money because they sell, recruit and keep their customers. PS These numbers include everyone who signed up — even just to look.

Growth & risk signals

2 growth signals · 1 risk signal at a glance.

Growth signals

  • TikTok shop integration
  • Skincare line expanding

Risk signals

  • Hair-loss lawsuits ongoing
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Trend charts

Momentum and ranking over the last 12 weeks.

Momentum · 12 weeks

Daily signal blend.

-3%

Ranking · 12 weeks

Lower is better.

#7
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Related companies

Neighbors in the rankings and head-to-head rivals.