Head-to-Head
Younique vs Mary Kay
Mary Kay takes the edge with the better balance of signals.
51
Momentum
84
#21
Rank
#5
+4%
30-Day
-1%
-31%
90-Day
+2%
2
Streak (weeks)
1
Younique — the case
"Cautionary tale wearing 3D fiber lashes."
Growth
Risk
- • Coty divestiture
- • Volume nowhere near 2017 peak
Mary Kay — the case
"Old school, but cash-machine consistent."
Growth
- • Strong rep loyalty
- • Skin Analyzer app drove engagement
Risk
- • Younger demos prefer Monat/Seint