Head-to-Head
Younique vs Mary Kay
Mary Kay takes the edge with the better balance of signals.
66
Momentum
85
#12
Rank
#6
-7%
30-Day
+4%
-31%
90-Day
+2%
1
Streak (weeks)
2
Younique — the case
"Cautionary tale wearing 3D fiber lashes."
Growth
Risk
- • Coty divestiture
- • Volume nowhere near 2017 peak
Mary Kay — the case
"Old school, but cash-machine consistent."
Growth
- • Strong rep loyalty
- • Skin Analyzer app drove engagement
Risk
- • Younger demos prefer Monat/Seint