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Beauty · est. 1963

Mary Kay

Privately held, Texas. The pink Cadillac still rolls.

DSN Global 100 Top 10 2024
Up 1 from #7
Median rep earns
~$206/yr (Canada avg)

Earnings for reps in Mary Kay are 100% production-based — reps are paid only on what they and their team sell. No salary, no hourly, no showing up for a paycheck.

Rank
#6
Momentum
rising

Last updated 2026-06-05

Current Rank
#6
Previous #7
Momentum
85
out of 100
30-Day Trend
+4%
90-Day Trend
+2%

Why Mary Kay moved

Over the last 30 days, Mary Kay gained an estimated+4%of momentum, driven by strong rep loyalty while contending with younger demos prefer monat/seint. That moved them up to rank #6.

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Buzz check

What people are actually Googling about this company right now.

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Overheard about Mary Kay

Leadership moves, momentum shifts, lawsuits, launches — what the scouts picked up.

Listening…

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In the news

Latest headlines, lawsuits, launches, and press.

In the News

Last 90 days · Google News
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Field pulse

What reps and former reps are saying on the ground.

Field Pulse

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Earnings reality

What reps actually make — straight from the income disclosure.

Are they making money there?

The pitch

"Be your own boss — set your own hours with Mary Kay."

The reality (2019)

Mary Kay does not publish a U.S. income disclosure. The Canadian Earnings Representation shows an average of $206 in 2019 for Independent Beauty Consultants. Most earned $0.

Based on: All Canadian Independent Beauty Consultants.

Mary Kay Canada Earnings Representation (proxy — no U.S. IDS)checked 2026-06-08
Important caveat

To earn any income, someone must sell the product — bring in paying customers. This is not easy for the average person hoping they'll make money in the first week or two. As usual, it's the 90-10 rule. 10% of the people bring in 90% of the money because they sell, recruit and keep their customers. PS These numbers include everyone who signed up — even just to look.

Growth & risk signals

2 growth signals · 1 risk signal at a glance.

Growth signals

  • Strong rep loyalty
  • Skin Analyzer app drove engagement

Risk signals

  • Younger demos prefer Monat/Seint
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Trend charts

Momentum and ranking over the last 12 weeks.

Momentum · 12 weeks

Daily signal blend.

+4%

Ranking · 12 weeks

Lower is better.

#6
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Related companies

Neighbors in the rankings and head-to-head rivals.