Beauty · est. 1963
Mary Kay
Privately held, Texas. The pink Cadillac still rolls.
Down 5 from #6
Current Rank
#11
Previous #6
Momentum
56
out of 100
30-Day Trend
-3%
90-Day Trend
+2%
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Momentum · 12 weeks
Daily signal blend.
-3%
Ranking history · 12 weeks
Lower is better.
#11
Growth signals
- Strong rep loyalty
- Skin Analyzer app drove engagement
Risk signals
- Younger demos prefer Monat/Seint
Why Mary Kay moved
Over the last 30 days, Mary Kay lost an estimated-3%of momentum, driven by strong rep loyalty while contending with younger demos prefer monat/seint. That moved them down to rank #11.
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