Head-to-Head
Rodan + Fields vs Juice Plus+
Juice Plus+ takes the edge with the better balance of signals.
46
Momentum
47
#27
Rank
#26
-3%
30-Day
+32%
-27%
90-Day
-14%
2
Streak (weeks)
1
Rodan + Fields — the case
"Need a Lash Boost-sized hit. Fast."
Growth
- • Reformulated Redefine line
Risk
- • Cancelled NYC HQ lease
- • Layoffs in 2024
Juice Plus+ — the case
"Patient brand in an impatient category."
Growth
- • Family Health Study mark.
- • Reformulated complete line
Risk
- • Capsule fatigue