Head-to-Head
B-Epic vs doTERRA
doTERRA takes the edge with the better balance of signals.
17
Momentum
33
#36
Rank
#35
+1%
30-Day
+1%
-30%
90-Day
+11%
1
Streak (weeks)
2
B-Epic — the case
"Periodic viral waves. Then the trough."
Growth
Risk
- • Pill efficacy debates
doTERRA — the case
"The oil wars are over. doTERRA won."
Growth
- • Wholesale customer base growing
- • Sourcing story resonates
Risk
- • Category saturation