Back to rankings
Insurance & Finance · est. 1977

Primerica

Public (PRI). Term life + financial services. Built different.

★ DSN Global 100 Top 10 2024
No change
Median rep earns
See source

Earnings for reps in Primerica are 100% production-based — reps are paid only on what they and their team sell. No salary, no hourly, no showing up for a paycheck.

Rank
#17
Momentum
steady

Last updated 2026-06-05

Current Rank
#17
Previous #17
Momentum
52
out of 100
30-Day Trend
0%
90-Day Trend
+8%

Why Primerica moved

Over the last 30 days, Primerica held roughly flat on its own momentum, but shifts around them — competitor stumbles, category reshuffling — nudged them sideways at rank #17. Steady on the back of recurring policy revenue, still weighed down by regulatory creep.

🔥

Buzz check

What people are actually Googling about this company right now.

👂

Overheard about Primerica

Leadership moves, momentum shifts, lawsuits, launches — what the scouts picked up.

Listening…

📰

In the news

Latest headlines, lawsuits, launches, and press.

In the News

Last 90 days · Google News
💬

Field pulse

What reps and former reps are saying on the ground.

Field Pulse

Agree with this ranking?

Be the first to weigh in.
💵

Earnings reality

What reps actually make — straight from the income disclosure.

Are they making money there?

The pitch

"Help families with their finances — earn part-time."

The reality (2024)

Per Primerica's Important Earnings Statement, average earnings are driven by a small group of top reps; most licensed representatives earn far less than the headline average.

Based on: All licensed U.S. Primerica representatives.

Primerica Important Earnings Statementchecked 2026-06-08
Important caveat

To earn any income, someone must sell the product — bring in paying customers. This is not easy for the average person hoping they'll make money in the first week or two. As usual, it's the 90-10 rule. 10% of the people bring in 90% of the money because they sell, recruit and keep their customers. PS These numbers include everyone who signed up — even just to look.

✨

Growth & risk signals

2 growth signals · 1 risk signal at a glance.

Growth signals

  • Recurring policy revenue
  • Recruiting young agents

Risk signals

  • Regulatory creep
📈

Trend charts

Momentum and ranking over the last 12 weeks.

Momentum · 12 weeks

Daily signal blend.

0%

Ranking · 12 weeks

Lower is better.

#17
🔗

Related companies

Neighbors in the rankings and head-to-head rivals.